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U216-311 Principles of Marketing

Principles of marketing is an introductory course that presents basic marketing theory, the marketing concept, the marketing mix, methods of marketing research, target marketing, the marketing environment, and the effect of social media on marketing.

Course Syllabus

Course Information
Credits3 undergraduate credits
Assignments & ExamsSee Syllabus
Delivery MethodOnline
Course Start DateDate payment received
Course End Date6 months after start date
Registration DeadlineNone
Course Tuition*$981
Administrative Fee$75 (nonrefundable)
Total Tuition and Fees$1056 (not including materials)
*If you are a full-time UW student,
you may qualify to take our
courses without paying additional tuition. Find out more.
Course Materials
This course uses course materials offered through Cengage. Once successfully enrolled, instructions on how to purchase the required course materials will be found in your course D2L page. Please wait to order until you review the instructions found in your course D2L page to ensure you purchase the correct course materials for this course.

Check the syllabus to find out whether your materials are optional or required.

See related Business courses.

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