Principles of marketing is an introductory course that presents basic marketing theory, the marketing concept, the marketing mix, methods of marketing research, target marketing, the marketing environment, and the effect of social media on marketing.
- Delivery Method
- Course Level
- Time to Complete
- Up to 6 months from registration date
The course content was well laid out. It was helpful to have the checklist within each unit so that you were aware of assignments, quizzes, etc. before moving ahead to the next subject. The instructor was very timely with replying to questions and grading assignments.