Principles of Marketing

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Principles of Marketing

U216-311
3 Credits
Business

Principles of marketing is an introductory course that presents basic marketing theory, the marketing concept, the marketing mix, methods of marketing research, target marketing, the marketing environment, and the effect of social media on marketing.

Course Information

Credits
3
Delivery Method
Online
Prerequisites
None
Course Level
Intermediate
Time to Complete
Up to 6 months from registration date

View Course Syllabus

Register

Course Tuition $ 981
Adminstrative Fee $ 75
Total Tuition and Fees $ 1056*

* Total does not include the cost of course materials. Please refer to our Tuition and Fees page for more information.

UW Tuition Waiver

If you are a full-time University of Wisconsin student, you may qualify to take our courses without paying additional tuition.

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