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Principles of Marketing is an introductory course that presents basic marketing concepts, the marketing mix, corporate social responsibility, global marketing, consumer decision-making, market segmentation, target marketing, and marketing research.
Course Information
- Credits
- 3
- Delivery Method
- Online
- Prerequisites
- None. Appropriate for second-year or higher college students.
- Course Level
- Intermediate
- Time to Complete
- Up to 6 months from registration date
Testimonials
The course content was well laid out. It was helpful to have the checklist within each unit so that you were aware of assignments, quizzes, etc. before moving ahead to the next subject. The instructor was very timely with replying to questions and grading assignments.
2018 Student