Principles of Marketing

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Principles of Marketing

U216-311
3 Credits
Business

Principles of Marketing is an introductory course that presents basic marketing concepts, the marketing mix, corporate social responsibility, global marketing, consumer decision-making, market segmentation, target marketing, and marketing research.

Course Information

Credits
3
Delivery Method
Online
Prerequisites
None. Appropriate for second-year or higher college students.
Course Level
Intermediate
Time to Complete
Up to 6 months from registration date

View Course Syllabus

Testimonials

The course content was well laid out. It was helpful to have the checklist within each unit so that you were aware of assignments, quizzes, etc. before moving ahead to the next subject. The instructor was very timely with replying to questions and grading assignments.

2018 Student

Register

Course Tuition $ 981
Administrative Fee $ 75
Total Tuition and Fees $ 1056*

* Total does not include the cost of course materials. Please refer to our Tuition and Fees page for more information.

UW Tuition Waiver

If you are a full-time University of Wisconsin student, you may qualify to take our courses without paying additional tuition.

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